Theoretical Analysis of The Essence of Regional Marketing

Authors

  • Allayorov Ravshan Aliyevich Ph.D, Samarkand Institute of Economics and Service, Uzbekistan
  • Jahongir Isoхonovich Mamarizoev student of group IK-220, Samarkand Institute of Economics and Service, Uzbekistan

Keywords:

- region, regional marketing, mechanism, sustainability, marketing complex and program, marketing research, marketing goals and strategy, assessment of regional marketing effectiveness.

Abstract

The article studies the essence, role and significance of regional marketing in the socio-economic development of the region. The results of the theoretical analysis of the essence of the concept of "regional marketing" are given. Based on the results of the analysis, a model of the mechanism for the implementation of regional marketing has been developed.

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Published

2023-10-06

Issue

Vol. 1 No. 7 (2023): American Journal of Public Diplomacy and International Studies

Section

Articles

How to Cite

Theoretical Analysis of The Essence of Regional Marketing. (2023). American Journal of Public Diplomacy and International Studies (2993-2157), 1(7), 141-148. https://grnjournal.us.e-scholar.org/index.php/AJPDIS/article/view/885