DIGITAL MARKETING FOR YOUTH: OPPORTUNITIES AND PROSPECTS OF FREELANCING PLATFORMS

Abstract

This article analyzes the role of freelancing activities among youth in ensuring
their employment and contributing to the country’s economic growth. Freelancing provides young
people with opportunities to achieve financial independence, develop digital skills, and gain
international experience. Additionally, the article highlights how freelancing reduces
unemployment, facilitates the transition to an innovative economy, and positively impacts the
national economy, supported by examples and statistical data. It emphasizes that youth
engagement in freelancing not only fosters their personal development but also significantly
contributes to the economic stability of the country.