Marketing Strategy
Keywords:
Marketing, Market, Strategy, Tactic, PlanningAbstract
A marketing strategy is an overview of how a business or organization will articulate its value proposition to its customers. Generally, a marketing strategy outlines business goals, target market, buyer personas, competitors, and value for customers.
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Published
2023-12-15
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Section
Articles
How to Cite
Marketing Strategy . (2023). Information Horizons: American Journal of Library and Information Science Innovation (2993-2777), 1(10), 80-83. https://grnjournal.us.e-scholar.org/index.php/AJLISI/article/view/2077


