INVESTMENT ATTRACTIVENESS

Abstract

Today, enterprises operate under the fierce competition. So, there is a need of quick
reaction on changes in external environment, and improvement of the performance. Constant
development is the key to success for any organization. However, this process requires investment - the growth engine for the company. The only way to attract the capital and strengthen market
positions is raising the level of the investment appeal. Approaches determination of the investment
attractiveness evaluation, gives a deeper understanding of this economic category, and as a
consequence the possibility of effective investment attractiveness management - one of the main
tasks for any enterprise.