The Role of Online Reviews and User Comments in Forming the Image of Service Enterprises: Impact on Trust and Customer Loyalty. American Journal of Public Diplomacy and International Studies (2993-2157), [S. l.], v. 3, n. 3, p. 1–6, 2025. Disponível em: https://grnjournal.us.e-scholar.org/index.php/AJPDIS/article/view/7063. Acesso em: 27 jan. 2026.